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Why You Need an Online Business Manager, Not a Virtual Assistant.

Updated: Oct 19, 2023

Virtual assistants offer incredible benefits, yet it's essential to recognize that their suitability varies depending on the nature of each business or entrepreneur. While virtual assistants excel in managing administrative tasks and even taking charge of specific business aspects such as accounting, their roles often intersect with those of an online business manager. What sets the two apart? Delve deeper to discover why enlisting an online business manager might be a preferable choice to incorporating a virtual assistant into your team.


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A Virtual Assistant is a Task Master


A virtual assistant can support your company by handling administrative tasks and recurring tasks. Each VA has unique experiences, competencies, and areas of specialization. Here are a few tasks a VA may complete within your business:


  • Filtering emails

  • Updating information on contacts within your CRM

  • Scheduling appointments and managing calendars

  • Arranging travel and accommodation

  • Posting updates to social media channels

  • Data entry jobs

  • Management of email marketing

  • Creating and sending invoices

  • Doing basic copywriting

  • Uploading content to your website

  • Basic image editing

  • Delivering basic analytics report



An Online Business Manager is a Strategist.


An online business manager is different from a virtual assistant. An online business manager is more than just someone who can answer your emails and schedule your appointments. A good online business manager will help you find the right people to work with, create and implement strategic marketing plans, create content that gets results, and much more.


For example, an Online Business Manager can often help with the following areas of your business:


  • Working with you to develop a strategy for business growth

  • Managing team meetings and communication

  • Assigning tasks to team members across the business

  • Acting as senior support for any issues

  • Overseeing cross-channel marketing campaigns

  • Taking responsibility for the business website and social media channels

  • Taking ownership of invoicing and bill payments

  • Managing the recruitment process and screening CVs

  • Tracking of time and completion of day-to-day tasks

  • Being on hand to provide support for day-to-day tasks and decisions.



A Virtual Assistant is a time saver, an Online Business Manager is a lifesaver


Working with a Virtual Assistant (VA) will give you the necessary time to dedicate yourself to your business and customers.

The hiring of an Online Business Manager may make sense for you if you have a large team, say more than eight, and are looking for someone to help with coordinating that team, but who can also help scale the business, giving you time to focus on growing your company.


Conclusion


When searching for a virtual assistant or outsourcing, consider the help you need in your business and go from there. If you’re looking for someone to take on some of the busy work of running your business, then a virtual assistant may be worth it. However, if you are looking for someone to lead and manage all aspects of your company – whether that’s answering questions from customers or launching new marketing initiatives – then hire an online business manager instead.


Contact me if you are looking to hire.


So, if you’re curious about how a VA or OBM can help you, just drop me an email.

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